The Zoom-Ready Cosmetic Procedures That Philly Can’t Get Enough Of

As the COVID-19 pandemic slowed almost the whole world down, business for one industry has only picked up. The demand for plastic surgery has skyrocketed in recent months with large numbers of patients—including many right here in Philly—requesting new cosmetic procedures.

“The first few months after we were able to reopen were crazy busy,” says plastic surgeon R. Brannon Claytor, MD FACS, one of Philadelphia magazine’s Top Doctors. “Patients had been waiting months to have their scheduled surgeries, but it wasn’t just that. The interest in cosmetic procedures has just kept building.” His practice, Claytor Noone Plastic Surgery in Bryn Mawr, has seen a dramatic increase in appointments during the pandemic.

Why the sudden increase?

As the pandemic forced people inside and away from the others, it led many remote workers to see more of something else: themselves, up close and personal in the form of Zoom calls and other video conferencing platforms. Even retirees and essential workers have logged onto FaceTime birthdays, virtual happy hours, and live-streamed weddings. Whatever the occasion, that corner box—often paired with an unflattering angle and poor lighting—can magnify perceived imperfections.

It’s no wonder that injectables like Botox and fillers were the most asked-for treatments during the first three months of the pandemic, according to the American Society of Plastic Surgeons (ASPS). Dr. Claytor has also received more requests for neck lifts and facelifts.

“I do think the Zoom phenomenon is real. People are scrutinizing their appearance in ways they never have before,” he says. “Our patients love the rejuvenating results of a deep plane facelift. Post-surgery, they look—and feel—refreshed, natural and 10 to 15 years younger.”

No matter the procedure, the new normal has made it easier for people to recover out of the public eye as well. While some patients would have needed to take time off of work, they can now convalesce more discreetly and conveniently at home. Even when they do need to head out, masks (and a pair of sunglasses) can cover up any immediate post-op side effects.

Prospective clients who have held steady work during this unsteady period also more possess disposable income to invest in themselves. If you’re not going on vacation, dining out, or attending shows, it’s much easier to commit to a procedure you’ve been eyeing for a while.

What should I know about plastic surgery during COVID?

If you’re considering a cosmetic procedure yourself, reach out to a board-certified plastic surgeon for a free consultation. (More than two-thirds of plastic surgeons now offer virtual ones, according to the ASPS.) You’ll discuss with the doctor your areas of concern and learn about the risks and expected results. You’ll also have an opportunity to discuss cost, fees and financing options with the practice. The only potential hitch? Navigating your doctor’s undoubtedly busy schedule.

Philadelphia plastic surgeon R. Brannon Claytor, MD, FACS, is double board-certified with over 15 years of experience, and he is Chief of Plastic Surgery for Main Line Health encompassing Bryn Mawr, Paoli, Lankenau and Riddle Hospitals. Learn more about Claytor Noone Plastic Surgery and request your free consultation here.

This is a paid partnership between Claytor Noone Plastic Surgery and Philadelphia Magazine