Market Report: J.Crew Is Launching a New Chain of Lower-Priced Stores This Month

Plus: Ed Hardy founder Christian Audigier dies; why you should stop throwing away shoeboxes.

j_crew

A J.Crew store. | Highland Village.

  • As the ever-steepening prices of J.Crew begin to deter even the staunchest loyalists, the company has announced that it will open a new chain of low-priced stores called J.Crew Mercantile. The first outpost opens later this month in Dallas, and will be much like Old Navy is to Gap. [Fortune]
  • Move over, Kickstarter: Etsy is dipping its toes into crowd-funding space with a two-month pilot program called Fund on Etsy. What this means for you: If you have an Etsy account, you can help finance a product you love. [Racked]

  • Christian Audigier, the founder of Jon Gosselin’s favorite clothing brand Ed Hardy and the man behind the Von Dutch trucker hat, died of cancer last week at 57. [LATF]
  • Let’s talk about shoes. Right now, the fanciest, most fun way to put your best foot forward is to do so in heels and flats festooned with feathers, fur and fringe. Rihanna, Solange Knowles and plenty of street-style stars are fans; get inspired and shop the trend here. [WhoWhatWear]
  • Speaking of shoes, here are six ways to help your favorite pairs last forever. Tip #1: Think of shoeboxes as beds, and tuck your pairs back into them every night after wearing, preferably stuffed with the tissue paper that came with them. [Elle]