Retail News: C. Wonder Is Closing All of Its Stores

Buzzfeed reported Monday night that C. Wonder is closing its doors—every single one of them. The company, founded in 2011 by Tory Burch’s ex-husband Chris Burch, has been closing many its 32 locations for the past several months; the King of Prussia location is now closed.

While some of the offerings were cute—like these smoking slippers—the bright, whimsical, preppy chain always felt like a pale knock-off of Tory Burch, which I noted back when C. Wonder first announced its opening.

The brand’s social media accounts have already been shuttered, and the last day for most of C. Wonder employees was Monday, the same day they were informed of the closure. From Buzzfeed’s report:

The company called an internal town hall meeting at 11 a.m. today, where its roughly 100 employees were told the brand would be shutting down, said a person at the meeting who declined to be identified citing a lack of authorization to speak publicly. Today was the last day for all but a handful of employees who will stay on to help C. Wonder close down, said two people familiar with the matter. The meeting lasted 15 minutes or less; most of the Flatiron office emptied out by 1 p.m., the first source said.

Of course, it’s not the end of the road for venture capitalist Burch. He’s currently working on a lifestyle brand with Ellen Degeneres. So a warning: beware of the flashy sales still advertised on the site. You just might never receive that monogram wine stopper.