Ellelauri Opens New Location Tonight

Image via Neff Associates

Following recent major store openings like Century 21, Nordstrom Rack, and Timberland, we thought the Center City retail hurricane would be calming down for a bit. Not so. Remember when we got word in August that Philly-based lifestyle brand Ellelauri was trading in their pop-up digs in Shops at Liberty Place for a brick-and-mortar boutique in Rittenhouse? Well, the shop is opening its doors tonight and they’re inviting everyone to a grand opening event. Live on, retail hurricane!

Located at 114 South 19th Street, the boutique will be celebrating tonight from 5:30 to 8:30. Swing by the shop for the launch of their fall/winter collection along with Flash tattoos (we’re still obsessed) and light bites and cocktails. Plus, 10 percent of the night’s sales will benefit Breastcancer.org and 25 shoppers will receive special gift bags.

So, about the shop: in addition to the boutique’s girly-with-an-edge designs, they’ll also be stocking complementary brands like JBrand, Paige denim, Wildfox and fun lifestyle picks like Hanky Panky lingerie and Essie nail polish. Want a sneak peek before they open? Click through the slideshow below.