Market Report: Guys, This is How You Fold a Pocket Square

• We’re in the thick of summer wedding season, which means it’s the perfect time to watch this 8-second GIF that shows how to fold a pocket square. [Huffington Post]

• Forget Pea in the Pod: a heavily pregnant model walked in the Chanel Haute Couture show. Can you say Chanel maternity-wear? [Style.com]

• A Japanese retailer is experimenting with virtual dressing rooms. Stand in front of a screen, select what clothes you want to try on, and see yourself dressed in it in seconds. Mind. Blown. [Business of Fashion]

• Kanye West rants about the fashion industry onstage, gets booed, still doesn’t go away. [New York Daily News]

• Lancôme is teaming up with ridiculously chic Parisian model Caroline de Maigret on a makeup line. America’s continued obsession with pretending we’re French continues. [The Cut]