Inside Armour, Fabric Row’s Newest Shop

By Emily Goulet· 11/27/2013, 3:26 p.m.

This year, there’s been an influx of cool new men’s shops (see: Suitsupply, ToBox, Totem Brand). Add Armour to the list. We reported on its opening a few weeks ago, and managed to squeeze in a quick visit. Here, the store’s cozy, industrial-tinged interior, along with some choice finds. Psst: As we noted before, most items here are priced below $250. And, if you stop by on Black Friday, you’ll get an even sweeter deal.

Photos by Ian Watson.

Armour's cool mix of well-priced merch.

Hello, ideal stocking stuffer: Fine & Dandy pocket squares are made right in NYC and retail for $30 each.

Boldly patterned cotton shirts by Old School Shirt Makers ($170 each).

Knit bowties by non-profit company Krochet Kids International, which retail for $25. Fun fact: Each piece features the name of the person who crocheted them!