We’re Obsessed With the New Jimmy Choo Bridal Collection (and Campaign!)


We don’t know about you, but we’ve been staring dreamily at Jimmy Choo’s new bridal campaign ever since we realized it had been debuted to the world. (That, and clicking longingly through the new collection.)

Here’s a peek:

The lineup of new styles features sandals and flats and pumps and clutches for pre-wedding events, the Big Day itself and even the honeymoon, and we are having some major trouble choosing our faves. The second I decide on the Vivien, I change my mind to the Abel.

The entire campaign features a lucky model wearing Monique Lhuillier’s Aviva gown from her spring 2016 collection (we’ll post a pic of it below so you can see what the dress looks like not lounging in a marble bathtub), and just in case it’s that that you can’t take your eyes off of, we just checked, and you can get Aviva by special order through The Wedding Shoppe in Wayne. (You can buy your JC shoes at Nordstrom, Neiman Marcus or Saks Fifth Avenue.)

I wore a pair of Jimmy Choo flats for my own wedding (yep, flats—even if I had done a Rockette kick in my dress, there were so many layers of tulle, you wouldn’t have been able to see any more than my pointy toe, so why not be comfy, I figured?) and it was one of the best decisions I made about my ensemble—but it must be said that the majority of brides who tell me me their wedding-day heels were actually very comfortable are talking about Choos. So if you were pondering a pair for your upcoming nuptials, now definitely feels like the time to go take ’em for a spin.

Monique Lhuillier's Aviva gown from the spring 2016 collection. Photo courtesy of the designer.

Monique Lhuillier’s Aviva gown from the spring 2016 collection. Photo courtesy of the designer.

Like PW on Facebook | Follow PW on Twitter | Sign up for the PW newsletter

Getting married? Start and end your wedding planning journey with Philadelphia Weddings' guide to the best wedding vendors in the city.