Here’s How to Shop the Secret Preview of BHLDN’s New Bridal Collection

By Carrie Denny Whitcraft· 12/15/2015, 2:22 p.m.

We'll let you in on the secret to shopping BHLDN's spring 2016 collection early. All photos courtesy of BHLDN.

We’ll let you in on the secret to shopping BHLDN’s dreamy spring 2016 collection early. All photos courtesy of BHLDN.

Like many brands this time of year, Philly-based BHLDN is gearing up for the launch of their spring 2016 bridal collection of wedding gowns, bridesmaid dresses, accessories upon accessories and all the other oodles of goodies that fall under their lovely wedding umbrella. A preview of the new collection is set to debut on December 25, Christmas Day, with the entire thing launching on January 5th—but they’ve got a clever plan for sneaking a few of you in early.

Click here to sign up for BHLDN’s newsletter, and on December 22nd, you’ll receive a link to a “hidden” web page that will not be reachable by any other means than clicking through that day’s newsletter. On the page, you’ll find a smattering of dresses from the spring collection that you’ll get first crack at three days before anyone else even sees them.

This same preview assortment will be available to the public on BHLDN’s website on Christmas Day—and then you’ll have to wait until January 5th to see the rest, which will include even more wedding gowns, bridesmaid dresses, lingerie, shoes, clutches, jewelry, and—and!—a second iteration of their Swept Away honeymoon capsule collection, which was extremely popular with brides the first time around this past summer.

We’ve gotten a look at the preview assortment, and judging by our collective oohs and ahhs, think it’s pretty safe to say that this collection is going to be a good one. Have fun choosing your fave!