From Phillies to Bhillies: Philly Reacts to IHOP’s “IHOb” Burger Stunt
IHOP officially changed its name — and Philadelphia is not on board.
ICYMI, IHOP is no longer IHOP. It is now IHOb, because apparently the chain known for its pancakes decided it wants to emphasize its burgers, the speciality of countless other fast-food restaurants.
Disclaimer: I’ve only had IHOP pancakes once, and I have not tried the chain’s burgers — nor its Philly cheesesteak, which got only 2 out of 5 stars from a TripAdvisor reviewer in Tuscon, Arizona. (Mushy bread, apparently.) I don’t plan on changing these facts after IHOP’s marketing ploy.
Apparently I’m not alone. Philadelphians are none too happy about the IHOP/IHOb name switch.
Are pancakes really that hard
— Only Fans Inspector (@sF_Nite) June 11, 2018
IHOB: International House of Burgers????
Throw 2018 away immediately.
— Ernest Owens (@MrErnestOwens) June 11, 2018
What I expect @IHOb burgers to be like pic.twitter.com/Ed8WRH7lnk
— Him Thome (@jrut2147) June 11, 2018
At least the city is having a little fun with it, though — shout out to the Phillies, who trolled IHOP excellently on Monday.
https://twitter.com/Phillies/status/1006212459248701446
https://twitter.com/MarisaMagnatta/status/1006235001237790721
As well as several others.
https://twitter.com/gopuff/status/1006291319138996229
to show solidarity with ihob, the city of philadelphia is rebranding to 'bhiladebhia'
— The Iron Nephew (@ETSyndrome) June 9, 2018
https://twitter.com/PHL_Fusion/status/1006270959819448320
After all, maybe a few people are on board with the IHOP switch (and the company’s cheesesteaks, apparently) …
https://twitter.com/osnapitzjenni/status/1006401907873734656
Am I the only human being whose actually ordered a burger from ihop? Like I’ve also had their Philly cheese it ain’t that bad….
— Professor Shep (@marquesshepard) June 11, 2018
But mostly Philadelphia is not pleased. In fact, it reminds some people of how Franklin Mills mall in Northeast Philadelphia was “renamed” Philadelphia Mills.
https://twitter.com/sarkleinbrahm/status/1005983120427044864
https://twitter.com/Scrub_Zaddy/status/1005886226807902208
“IHOb” is the new “Philadelphia Mills” and tbh i dont think i can handle it anymore
— allison (@alli_hornickle) June 12, 2018
this is just like franklin mills in philly changing to philadelphia mills, the name change happened but everyone ignores it
— Katie (@katebenner20) June 12, 2018
https://twitter.com/Philly_yak1/status/1006218169932025857
I don’t call Franklin Mills, Philadelphia Mills.
What makes u think i’m gonna call IHOP IHOB???????
— bur (@burmacklinfbi) June 11, 2018
We’re simply not on board, IHOP.
ihop changing their name to ihob isn’t even in the top 20 of the most bizarre things to happen so far in 2018 which really shows you what kind of year it’s been
— RyansAverageLife (@RyanAbe) June 10, 2018
https://twitter.com/SchneidRemarks/status/1006390460062076929
Good afternoon to everyone except the guy that decided it would be a good idea to change iHop to iHob
— megañe (@veryspicytuna) June 11, 2018
