The Ultimate Philadelphia Klout Ranking
Klout, Inc. was founded in San Francisco in 2009. It measures online influence by using data from Twitter, Facebook, Google+, Instagram, WordPress and a bunch of other social media platforms. Each user is assigned a Klout score on a scale from one to 100. The higher your score, the more influence you are said to have online.
Many Internet aficionados are skeptical or downright dismissive of Klout — join them at your own risk. Marketers and major companies take the very basic web analytic very seriously.
Wired magazine’s Seth Stephenson tells the story of Sam Fiorella who was being recruited to become the new VP of a large Toronto marketing agency. Fiorella was more than qualified after working 15 years as a consultant for AOL, Ford, Kraft and other major companies. But when Fiorella didn’t know his Klout score, the interview blew up.
Stephenson Writes:
“The interviewer pulled up the web page for Klout.com — a service that purports to measure users’ online influence on a scale from 1 to 100 — and angled the monitor so that Fiorella could see the humbling result for himself: His score was 34. “He cut the interview short pretty soon after that,” Fiorella says. Later he learned that he’d been eliminated as a candidate specifically because his Klout score was too low. ‘They hired a guy whose score was 67.’”
The average Klout score is 40. Only 5 percent of the country has a Klout score over 60. The only perfect Klout score belonged to Justin Beiber, but he has dropped from 100 to 91 after his recent problems.
So who has online influence in Philly? I found out my Klout score is 79, pretty good, bur far from the best in the area. That honor belongs to the Philadelphia Eagles, the team’s Klout score is 98, right behind President Obama (99).
Here is how the Philadelphia teams rank with Klout:
Athletes also rank high. Here are a few:
- DeSean Jackson 84
- Michael Vick 83
- LeSean McCoy 83
- Jimmy Rollins 82
- Ryan Howard 82
- Claude Giroux 82
- Scott Hartnell 81
- Nick Foles 70
- Michael Carter-Williams 69
- Nerlens Noel 66
How about the city’s top Meteorologists?
- Cecily Tynan 63
- John Bolaris 60
- Sheena Parveen 61
- Glenn Schwartz 61
- Kathy Orr 55
- Scott Williams 53
Anchors & Reporters?
- Jim Gardner 78
- Kacie McDonell 73
- Chris May 63
- Mike Jerrick 61
- Renee Chenault Fattah 57
- Jim Rosenfield 55
- Jessica Dean 52
- Kerry Barrett 47
- Monica Malpass 44
As for the stations, they line-up the way you might imagine:
Other News Sources?
- Philadelphia Magazine 80
- Philly.com 69
- Philadelphia Inquirer 67
- City Paper 67
- Philadelphia Daily News 63
- Metro 60
- KYW News Radio 58
Sports reporters? Here’s a sampling:
- Ike Reese 80
- Howard Eskin 80
- John Clark 65
- WIP Morning Show 64
- Michael Barkann 61
- Beasley Reece 52
Here are some politicians.
- Chris Christie 88
- Rick Santorum 86
- Bob Casey 85
- Pat Toomey 83
- Michael Nutter 78
- Tom Corbett 65
- Ed Rendell 61
And finally, some of the people who may be running for Mayor of Philadelphia
- Seth Williams 58
- Darrell Clarke 55
- Anthony Williams 54
- Jim Kenney 54
- Bill Green 51
- Sam Katz 48
- Alan Butkovitz 40
The above list shows there is a real opportunity for a candidate who wants to take to social media over all platforms.
And as an added bonus, here are a few miscellaneous Philadelphia Klout scores you may find interesting.
- University of Pennsylvania 94
- Temple University 91
- Questlove 87
- Philadelphia Zoo 85
- HughE Dillon/Philly Chit Chat 70
- Michael Smerconish 70
- The 700 Level 69
- Jennifer Weiner 68
- Reuben Frank 67
- Preston and Steve 66
- City of Philadelphia 64
- Philebrity 58
- Larry Kane 50
Follow @LarryMendte on Twitter.
