PhillyCarShare Is (Finally) Dead. Long Live Enterprise CarShare?

Two years after the formerly non-profit PhillyCarShare sold to the decidedly for profit Enterprise, the transition is complete. PhillyCarShare members received this letter today:

We are excited to announce that PhillyCarShare will soon become Enterprise CarShare, an extension of your friendly Enterprise neighborhood network.

We want to thank you for your membership and commitment to car sharing in Philadelphia. Though our name is changing, we will remain dedicated to providing you the city’s leading car-sharing program. We understand your need for cars when you want them, and at great rates, without sacrificing the customer service you deserve.

Continue to make all your reservations at PhillyCarShare.com and use your fob to access the vehicles. Over the next few weeks, you’ll notice Enterprise CarShare parking signs, vehicle decals and a new website with enhanced features. As part of these changes, we’re also standardizing our membership policies to make them easier to understand. Please visit www.EnterpriseCarShare.com/philadelphia-policies for details.

We appreciate your patience during the transition to Enterprise CarShare. Please be sure to add info@EnterpriseCarShare to your safe sender list. Should you have any questions, or need additional information, don’t hesitate to contact us.

Again: The sale was made two years ago. It appears that the main changes here are for branding purposes.