NBCUniversal Expects to Break Even With Olympic Coverage

Higher production costs and the complication of the time difference had NBCUniversal—and, in turn, Comcast—expecting to take a $200 million loss on the 2012 Summer Olympics in London. But, coverage of the Games has seen a nine-percent ratings boost as opposed to the 20-point loss the company had anticipated. Comcast had outbid Fox and ESPN for the right to air the Games exclusively through 2020. [Washington Post]