Formatted Feature Form

Formatted Feature: Insider's Guide to Private Schools (Education)

Insider's Guide is a formatted feature on phillymag.com that presents a listicle-style advice article on finding the perfect school for your child, with three useful tips provided by an education expert or insider. You will provide a short introduction and three facts or pieces of advice on choosing a school from your chosen insider.

Provide information and tips that parents can use to guide them through the school-selection process. Keep the focus on interesting, useful information, rather than promotion, to make the post feel like a native Philly mag article. This will help build your brand authority and give readers a reason to read. Limit your usage of your organization's name and brand language.

Stick to the guidelines provided below. The content that you submit in your form will be the content that appears in your post: We cannot accommodate additions or revisions once the form has been submitted. We reserve the right to make copy changes to fit our magazine's style, content and voice.

Style requirements: Do not write in first person (do not use personal pronouns like “I” or “we”). Use only complete sentences. Character counts for each entry are included below. You will not be able to submit the post if you do not follow the character count specifications. A content writer will provide an optimized post title.

Photos must be in jpeg format. If no photo is provided, a content writer will provide a stock photo. We cannot accommodate changes to the stock photo.

We encourage you to promote your formatted feature on your own social and digital channels.

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  • Photo: Upload a high-res photo—exactly 900 x 600—of the expert to be used as a header image. Photos that do not fit those specifications will be substituted with a stock photo, and we cannot accommodate changes to the stock photo.
    Accepted file types: jpg, jpeg, png, gif.
  • If needed, provide a photo credit in the format Photo Credit: (Name).
  • Provide a short, 250 to 500 character (or 50 to 100 words) bio for the person providing your information. Explain why they are qualified to provide the information For example: "For an inside look at what makes this education so valuable, we talked to Matthew Sharp, head of the nearby Haddonfield Friends School in Haddonfield, New Jersey, about the central tenets of an HFS education."
  • Provide a one-sentence tip for parents looking to select a private school for their child. Focus on actionable advice they can apply when researching or touring schools, such as how to evaluate the quality of a school's curriculum, whether its ok to ask to interview faculty and staff, determining if a certain approach to learning will work for their child, or how students benefit from a well-developed extracurricular or community service program.
  • Provide a more in-depth explanation of Tip #1. Explain what you mean and why it matters. Provide examples or cite studies or statistics. The description must be between 500 to 750 characters (or 100 to 150 words).
  • Upload an image that illustrates or supports Tip #1. Must be an organic image that does not contain graphics or logos. Dimensions must be 900x600.
    Accepted file types: jpg, jpeg, Max. file size: 50 MB.
  • Provide a one-sentence tip for parents looking to select a private school for their child. Focus on actionable advice they can apply when researching or touring schools, such as how to evaluate the quality of a school's curriculum, whether its ok to ask to interview faculty and staff, determining if a certain approach to learning will work for their child, or how students benefit from a well-developed extracurricular or community service program.
  • Provide a more in-depth explanation of Tip #2. Explain what you mean and why it matters. Provide examples or cite studies or statistics. The description must be between 500 to 750 characters (or 100 to 150 words).
  • Upload an image that illustrates or supports Tip #2. Must be an organic image that does not contain graphics or logos. Dimensions must be 900x600.
    Accepted file types: jpg, jpeg, Max. file size: 50 MB.
  • Provide a one-sentence tip for parents looking to select a private school for their child. Focus on actionable advice they can apply when researching or touring schools, such as how to evaluate the quality of a school's curriculum, whether its ok to ask to interview faculty and staff, determining if a certain approach to learning will work for their child, or how students benefit from a well-developed extracurricular or community service program.
  • Provide a more in-depth explanation of Tip #3. Explain what you mean and why it matters. Provide examples or cite studies or statistics. The description must be between 500 to 750 characters (or 100 to 150 words).
  • Upload an image that illustrates or supports Tip #3. Must be an organic image that does not contain graphics or logos. Dimensions must be 900x600.
    Max. file size: 50 MB.
  • Provide text that will suggest the reader click to go to your preferred web address. For example: "For more information, click here." Include a hyperlinked portion of the text that links to your preferred site.

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