Main Line to Get Another Small-Format Target

Rendering of Devon Target. Courtesy photo.

Target has plans to continue building out its small-format footprint throughout the Philadelphia region this fall. The company expects to open a brand new store on the Main Line at 704 W. Lancaster Ave in Devon. This location will be the region’s ninth small-format store in the area.

The new 56,000 sq. ft. Devon store, leased with Westover Companies, will provide an assortment of groceries, beauty products, home decor and more. And like other stores of this size, a Starbucks and the speedy Order Pickup service (95 percent of online orders ready at the store in less than an hour, the company says) will be available.

The new store will join a crop of locations opening in 2018-2019 in Northern Liberties, Haddon Township, South Philly and in Ardmore. Within the last few years, stores have opened at Rittenhouse Square, Washington Square West, Roxborough and near the Philadelphia Museum of Art.

“Philadelphia-area guests have given our small-format stores a very warm reception, and we look forward to providing even more guests with a customized and convenient, one-stop shop experience in Devon,” said Mark Schindele, senior vice president of Properties at Target.

Developers are welcoming the opportunity. “We look forward to partnering with Target to welcome the first small-format store to the Devon community,” said David McManus, Westover Companies vice president. “The Devon store’s convenient location and Target’s national appeal will be a great addition to the Devon Square Shopping Center and the surrounding community.”

The company is expected to operate 130 small-format stores across the country by the end of 2019 to fit the needs of suburban neighborhoods, urban areas, and nearby college campuses, where traditional size stores may not fit. In October, Target announced its plans to raise the minimum hourly wage to $11, along with the commitment to continue increasing the wage to $15 by the end of 2020.