Curalate Boosts Instagram Shopping Platform With New Amazon Pay and Moda Operandi Collaboration

Image courtesy of Curalate.

Curalate just took its partnership with Moda Operandi to a new level, and at the same time made shopping on the company’s Instagram much easier.

For starters, nearly every female fashion influencer on the planet follows Moda Operandi on Instagram, which for years has been the go-to online luxury fashion spot to preorder runway looks from high-end designers like Tory Burch and Christian Siriano. Curalate already powers Moda Operandi’s Like2Buy platform, which lets Instagram browsers purchase looks right from the social media platform, but as of Monday, the companies have added Amazon Pay into the mix.

Now when a user spots a pair of Jimmy Choo’s they’d like to purchase or those new velvet Rochas mules, they simply need to visit the same “Like2Buy” platform, and if they’re an Amazon customer, they’ll just click on the one-step checkout button to process their purchase, eliminating the need to manually enter payment and shipping information.

I tested the process, and it took seconds to get from my Instagram account to the Amazon Pay button for a Zac Posen jacquard gown that I spotted on Moda Operandi’s feed. (No, I didn’t place the $4,995 deposit for the $9,990 gown.)

“Customers increasingly discover new products through platforms like Facebook and Instagram, which is why Moda Operandi and other ecommerce-focused brands work with Curalate to connect discovery to site traffic and ultimately to revenue,” said Curalate CEO Apu Gupta.

He added: “By enabling remote checkout via Amazon Pay, customers who want to shop Moda Operandi’s Instagram feed now have a much simpler and easier path to purchase.

Curalate has long advocated against showcasing products on social media that consumers can’t buy, and its software such as Like2Buy make sites like Instagram shoppable, the company says.

More than 33 million customers have used Amazon Payments since it launched back in 2013, the company has said, and Moda Operandi is the first brand to enable an Amazon integration through Like2Buy.

Curalate says other Amazon Payments partnerships with some of its other clients may materialize later on.

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