For International Yoga Day, Lululemon Is Donating All Profits to Increase Access to Yoga
Shop at Lululemon on June 21 and help someone else participate in yoga and meditation.
Photograph by iStock/jentakespictures
Though we spend a lot of time talking about the best workouts and classes here at Be Well Philly, we know that even that fact that we can think about spending time and money on fitness is a huge privilege. There are many, many people who can’t afford a $25 fitness class — even though they need wellness just as much as we do. That’s why we’re glad there are plenty of donation-based or free yoga classes in Philly, and it’s also why on Thursday, Lululemon is donating a portion of sales to non-profit groups that are working to make yoga and meditation more accessible to those who need it.
On International Yoga Day, June 21, Lululemon is giving 100 percent of their profits — which is equal to 16 percent of sales online and in-store — through their Here to Be program. The program, which partners with non-profits who are working to increase access to yoga and meditation, is Lululemon’s social impact mission. It launched in 2016, and it has thus far generated $5.4 million in grants, in-kind contributions, and support to over 300 non-profits around the globe.
“The health benefits of yoga and meditation are undeniable,” said Lululemon EVP, Americas, Celeste Burgoyne, in a press release. “Cultural, geographic, physical, and financial barriers remain today that stand in the way of people participating in yoga or meditation. Through Here to Be, Lululemon and our guests can support grassroots organizations focused on well-being in our communities and around the world.”
Lululemon is anticipating that the donations will reach $1 million, depending on how many people decide to spend International Yoga Day in their stores. To join in and support the mission, all you need to do is show up to shop — whether that be in store or from the comfort of your couch. Locally, Lululemon has brick-and-mortar locations in Rittenhouse, University City, Fishtown, Ardmore, and Cherry Hill. Find all locations here.
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