Why Campbell Soup is Betting $125 Million on Health-Conscious Startups

Campbell Soup Co. headquarters in Camden, N.J.

How does a 147-year-old food company reinvent itself in the face of a seismic shift in the way people eat? Partner with young, innovative startup companies disrupting the space.

For the past few years, Campbell Soup has been on a mission to become a healthier food company as people are looking for healthier, less processed food items. In 2012 it acquired Bolthouse Farms (makers of juices, bagged carrots and salad dressing), and in 2013 it bought Plum Organics (organic baby food and kid snacks). In 2015 it acquired salsa, hummus and dip maker Garden Fresh Gourmet for $231 million.

But this week the company added a new tactic to its arsenal — a $125 million venture capital fund. Read more »