The Internet Is Obsessed With This Menswear Store Opening on Walnut Street

The homepage of Bonobos. | Bonobos.com

For brick-and-mortars, it’s seen as a big move into to finally launch an e-commerce portion site. Bonobos, however, did things the opposite way, but with a little twist. The brainiacs behind the brand have figured out the secret sauce to making their menswear brand one of the buzziest on the e-market, and they’re taking a forward-thinking approach to their new brick-and-mortar stores around the country. 

Known for their anti-“khaki-diaper-butt” philosophy, Bonobos sells men’s casual clothes and formalwear that are made to fit like they were custom made. They’ve been in business since 2007, but just opened their first flagship store last June in New York City. There’s only a handful of Bonobos stores throughout the country, and Philly’s got the next one opening on Walnut Street in the former Tiramisu Restaurant space at 1519 Walnut by the end of the year. Want to know the weird part? You can’t take any of the clothes home with you.

Yep, you read that right. Bonobos is at the frontline of what Forbes says may be retail’s future: Guideshops. If you’ve never heard of a Guideshop, as Bonobos calls them, that’s because this is really the first of its kind—a store that only carries one of each item in each size, which a salesperson fits you into and then orders to be shipped to your house. Forget lugging loads of bags home from your shopping escapades, and welcome to the future. We can’t wait to see how the store does.