Market East Station Renamed Jefferson Station

Jefferson University signed a $4 million naming-rights deal for Market East Station that lasts five years.
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Today, SEPTA officially announced that Market East Station had been renamed Jefferson Station. The $4 million naming-rights deal lasts five years with a $3.1 million option for the next four.

https://twitter.com/SEPTA_SOCIAL/status/507543972026527744

“This agreement will deliver major benefits to our customers and other taxpayers who help fund the Authority’s operations,” SEPTA GM Joseph M. Casey said in a statement. “The advertising income this generates will go directly toward the everyday costs of running the transit system.” SEPTA says it was mandated to seek naming-rights deals as part of a directive to find additional, non-fare funding services.

The naming deal is the second for SEPTA after Pattison Station was re-christened AT&T in 2010. That deal expires next year.

[SEPTA]

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