Fox 29’s Breaking Bad Tweet Goes Down Badly With Philly Viewers

Here’s how you don’t do a TV news promo, folks:

https://twitter.com/JoyceEvansFox29/status/387018681433083905

Whether she meant it as humor or simply as a mashup of recent pop culture with real current events, it didn’t go over well at all in the Twittersphere:

Or with NPR’s TV critic:

Ah, local news. "@JoyceEvansFox29: Thought Breaking Bad was hot? See who's breakin' bad in SW Philly leavin' 6 people SHOT – Tonite at Ten!”

— David Folkenflik (@davidfolkenflik) October 7, 2013

Or the New York Times’ TV news guy:

Dept. Of Terrible TV News Promos: https://t.co/5OcQ6e5Iyg Dept. of Monday Morning Apologies.

— Brian Stelter (@brianstelter) October 7, 2013

Or with the makers of memes:
https://twitter.com/drewmagary/statuses/387028682969055232

And so on:

Did Joyce Evans just pull a Walter White and machine gun her career? It probably won’t be long before we find out.
https://twitter.com/JoyceEvansFox29/statuses/387022378993082368

UPDATE: The tweet drove the national media wild, too, with mentions in The New Republic, Salon, Gawker, New York, and the New York Daily News, among others. Yay, Philly!